Clyde Companies was recognized by the Society for Marketing Professional Services (SMPS) of Utah for its recent “Clyde Cares” campaign promoting mental health awareness. The award was presented during the 2024 SMPS Utah Cornerstone Awards Gala.
The initiative was a collaborative effort between the Total Rewards and Marketing Departments at Clyde Companies. It emphasized the importance of mental health and the value of seeking help, even in the construction industry which is known for its tough environment. It informed team members and their families that Clyde Companies provides accessible support resources for everyone.
“We’re thrilled to be recognized for our work on promoting mental health resources,” said Julie Warnick, Director of Marketing and Communications. “This is an important topic that needs to be addressed better in this industry. This recognition from the SMPS is a confirmation that what we’re doing is making a real difference.”
The campaign was a comprehensive, two-phased initiative. Phase one coincided with Mental Health Awareness Month in May, and phase two aligned with Suicide Prevention Awareness Month in September. During these months, stories were told of Clyde Companies team members affected by mental health and suicide. The hope was to help destigmatize mental health discussions, showcase Clyde Companies’ accessible resources, and create a more supportive environment.
Regular planning meetings throughout the year ensured that campaign-specific webpages, videos, mailers, internal communications as well as an event were meticulously planned leading up to their execution in May and September.
With hundreds of unique visits to the campaign’s webpages, increased use of mental health resources, and a noticeable uptick in social media engagement with posts from the initiative, the Clyde Cares campaign resonated with team members and their families.
“Seeing our team members be vulnerable and open up about mental health challenges through our Clyde Cares campaign has been humbling,” said Michelle Hill, Director of Total Rewards. “It’s opened the door for others to feel safe sharing their struggles and our organization needs that. We are committed to investing in mental health resources and are excited to expand our mental health benefits even more later on this year.”
